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Shopping you can feel good about!


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 We are Certified B Corp! (What is a B Corp?)

• We offer everyday products that are pure, green, safe, and fair
• We help you minimize your impact on the environment
• We increase awareness of health-related, environmental, and social issues
• We give back to the world in as many ways as possible.


Our Mission

Part of our mission is to be a successful business without compromising our high standards. We aim to be your go-to shopping destination for ethically-minded people who want to make the world a better place. Our team of experts pre-screen all of our products to make sure they meet our 4 pillars of pure, green, safe, fair.

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What exactly does pure, green, safe, fair mean?

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Each of the products we sell must be as close as possible to being 100% natural. Here are a few examples of what you will never find in our products:

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Everything we do somehow affects the world around us. When you shop at Vitarock you can rest assured that you’re choosing from products that have already been screened for minimizing their impact on the environment. We also look for brands that do their part to impact the environment in a positive way, such as sustainable bee harvesting and environmentally advanced farming methods.

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Providing products that are safe for humans, the planet, and animals is non-negotiable to us. Not only do the products we offer need to be cruelty-free, but the individual ingredients must also be cruelty-free. We also won’t accept brands that comply to animal testing outside of North America. Offering “safe” products means pre-screening products to ensure they do not contain:

• Ingredients that are tested on animals
• Ingredients that are endangered and/or that compromise the habitat of endangered wildlife
• Ingredients that are known toxins for humans, other animals, or the Earth.

We also aim to offer as many GMO-free (genetically-modified organisms) products as possible.

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Everyone works hard to make a living, and one way or another we all benefit from the collective contributions of the global work force and economy. We believe that everyone’s effort should be honoured fairly. This is why we promote products that give back to the community from which they are produced, contain ingredients that are fairly traded, and aren’t made in sweatshops or by child labour.

The Reason We Do What We Do 

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Our team recognizes that there are countless global issues including social, environmental, and political, each requiring immediate attention, action, and permanent change. We can all do something to help make a different. Therefore, we decided that a good first step for us would be to incorporate into our business plan our desire to make a positive impact on the world.

What Does Vitarock Mean?

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Elephant Thoughts: We currently donate a percentage of our profits to Elephant Thoughts. This registered Canadian charity (with a fully disclosed annual revenue) helps to facilitate accessibility to proper education for children all around the world and particularly across Canada in more than 75 First Nations and Inuit communities, Nicaragua, Tanzania, Nepal, and India.

In July 2015, Vitarock was certified as a B Corp.

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B Corps are a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. Vitarock was certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. We’ve evaluated how our practices impact our employees, our community, the environment, and our customers. See our 2014 Impact Report here.